Web Advertising Operation

Based on data analysis including GA4, we propose optimal KPI design and advertising measures.
By collaborating with one of Japan’s leading specialists in the company and working together as a team to stay close to our customers, we will provide web advertising consulting that is optimal for expanding your business.

Common issues

Data is not properly linked, and business expansion is not successful

• There is a discrepancy between CV on the web (requests for materials, inquiries, etc.) and business results (negotiations, orders, etc.), and essentially meaningful KPIs have not been set.
• Because we place orders with multiple agencies for each medium, KPI and report formats are not fixed.
• As a result, it only distributes advertisements and does not sufficiently lead to business expansion.

Insufficient communication and understanding of the business of the agency, and lack of essential proposals

• The agent’s response is slow, and the PDCA cycle cannot be run at high speed.
• The agent’s understanding of the business is insufficient, and essential proposals are lacking.

Unable to obtain the latest information from media companies, and are not confident that they are operating in the best possible way

• The latest information from media companies is not received.
• I don’t know if the current operation details are the latest and optimal operation is being carried out.

Service features

Analysis and policy proposals based on GA analysis knowledge
Based on the designed KPI, various data (advertising management screen, GA, offline data) are integrated using analysis technology, and results are visualized using BI tools such as Tableau and DataStudio.
By linking with natural search data, it is also possible to optimize keyword allocation with organic.

Designing a web advertising strategy that is close to the customer’s overall marketing
We are the execution partner for the entire marketing.
In addition to advertising operations and implementation of measures, we design KPIs that lead to marketing results, measure effects, and propose measures.

Cooperation with the latest technology
Our in-house engineering team links customer CRM data and physical store purchase data with ad distribution.
Online/offline integration and AI cooperation will also be utilized for advertising operations.